Superbrands India, an independent brand evaluator, has once again conferred the coveted status of 'Business Superbrand' upon Voltas for its cooling brand.

This is a repeat performance for Voltas, which earlier won Superbrand honours for FY2006.

Based on a rigorous market research-based testing process covering more than 30,000 respondents, Voltas was ranked within the top 25% of all brands across all segments and categories.

To reach this pinnacle, Voltas also underwent scrutiny by a panel of well-known luminaries from the industrial and business communities.