In the News
Voltas unveils its fresh brand store for the new season
Voltas has unveiled its new brand store at Bhubaneswar, close on heels with the launch of its extensive range of air conditioners for 2010. With a clear focus on the first time consumers in non-metros and a maturing audience upgrading to a technologically advanced energy efficient models, air conditioning major Voltas today opened its newly renovated state of the art brand store ‘Voltas World’ at Bhouma Nagar area in Unit IV (Plot No.43, Bhouma Nagar, Unit IV, Sachibalaya Marg, Bhubaneswar-01). This store stands out in its get-up amongst the stores built in the recent past and has a distinct location advantage. The store was inaugurated by Mr. Pradeep Bakshi, Sr.VP & Dy COO ,Voltas-UPBG, in the presence of Mr Preetraj Bakshi, Regional Business Head (East) & Business Manager for Bhubneswar Branch, Mr Alok Srivastava.
The business partner for this exclusive Voltas store is M/S Freeze Co Private Limited headed by Mr Sunny, who is connected with the AC industry for more than 35 years and his association with Voltas stands for more than 27 years. Freezco is the number 1 business partner for Voltas in the Eastern Region and has retained this feat for 7 years in a row. The enterprise boasts of a client base having valued names such as May Fair Group of Hotels, Rourkela Steel Plant, Siksha –O- Anusandhan (SOM) Deemed University, ASBM, Hotel Suryansh and Xaviers Institute of Management, Union Bank of India, to name a few.
The complete range of Voltas products can be seen at the showroom, including the new range which consists of 50 air conditioners along with recent updates. The extensive product line has been launched based on the realization, that the market is not homogeneous and that every consumer has a different need, which needs to be addressed. The new range is armed with technology enabled intelligent features such as eco system technology, self diagnosis, auto louver step adjustment, optimised cross flow vane and others. These models are energy efficient and come with the Voltas advantage of being low on power consumption, besides being aesthetically superior. With increasing awareness amongst the consuming population about energy efficiency, green living and the larger issues of sustainability the brand has come to the forefront yet again with a product profile that meets the emerging needs of consumers and the environment.
Acknowledging the brands superiority in the energy efficient segment, Mr. Bakshi gave his assurance that the company was committed to continuing its lead in introducing efficient products that provided consumers with tangible benefits in terms of cost savings by way of lower cost of ownership while contributing towards a better world to live in. He added “You will see a lot more in the coming days that will speak volumes about Voltas’ initiatives towards increasing consumer awareness and a more sensible cooling experience. We are confident that consumers will continue to endorse our offerings which will fuel our growth numbers in excess of industry figures as has been seen this year”
The brand is equally geared up with its unmatched after-sales function through a robust service infrastructure offering speed and reach to household and institutional clientele. Testimony to the above is the preparedness offered by the newly opened Voltas World which is equipped with complete infrastructure for installing domestic and commercial Air Conditioners and have been able to retain its valued clients by virtue of its superior and prompt after sales service. M/S Freeze Co Private Limited also holds the unique distinction of being the only ISO 9001-2008 certified Air-Conditioner dealer & life member of the Council for fair business practice in Orissa.
With the opening of a fresh store, Voltas has renewed its commitment towards enhancing consumer buying experience besides ensuring reach and availability of products through an augmentation in retail footprint with 5000 touch points across the country. The brand is poised to outgrow its existing numbers with ambitious growth plans thereby touching the one million mark in the coming year; this journey has been aptly named ‘Mission Million’. Keeping in line with the above objective the brand has doubled its marketing and communication budget for the year, to ensure superior mind share across segments.