In the News
Voltas presents a Cool Onam to its audience
August 11, 2011 - The leader in air conditioners, Voltas Limited, announced its Onam Scheme this week. The offer introduced "Ponnonam Cool Onam" across the state with much fervor from the 9th of August remains till the 15th of Sept. The Tata Brand has introduced a slew of gifts for its customers through a scratch card mode offering a chance to win free AC's, an assured gift remains the biggest draw for one and all. Amongst a bouquet of gifts which includes Voltas water dispensers, Voltas Stabilizers, Premium cookware amongst others, the brand is confident of striking a chord with consumers this festival.
Voltas, being amongst the first few companies to comply with the star ratings by Bureau of Energy Efficiency, has given special thrust upon five star rated air conditioners and has added five new models with 20 variants to its existing line-up. Amongst new models, highlights for this year will be Vertis Elegant, Vertis Gemini, Vertis Pluto, Vertis Pearl and Platina.
The push for growth is backed by extensive groundwork to ensure reach and availability across the spectrum. The retail footprint has been augmented to 6000 touch points, while the service infrastructure has been tuned to greater speed and reach. Just as importantly, Voltas has planned extensive media coverage through multiple mediums.
An extensive 360 degree media campaign has been planned to reach out to audience including point of sale engagement.
With the right consumer centric strategy in place, the brand is confident of sustaining the No. 1 Position in the market.