In the News
UPBG wins ‘Best Brand in the Consumer Durables Category’ Award for 2017 by Walmart India
Voltas was given the award of “Best Supplier Brand in the Consumer Durables Category” in 2017, from Walmart India, at its Annual Supplier Meet which was held on 6th February 2018, in New Delhi. There were more than 35 brands in the Consumer Durables category, and Voltas won the award owing to its differentiated model-mix, well controlled fill-in ratios with respect to availability of models, effective coordination from local branches and tactical marketing support; which helped Voltas in achieving 100% year on year growth with Walmart. The top 3 brands shortlisted for this award were Voltas, LG and Crompton Greaves, amongst which Voltas emerged as the No. 1 player, and won the award. The award was received by Deba Ghoshal and Sandeep Bagga from Krish Iyer, MD & CEO of Walmart India, in the presence of a large and distinguished industry gathering. Indeed, a proud moment for Team UPBG, and kudos to the Modern Trade team at UPBG.