In the News
Voltas launches Friendly Brand stores in Bangalore
Bangalore witnessed the rapid spread of the brand Voltas in two of its hottest locality during November 2008. Close on the heels of having launched a new brand store on 22nd October 2008, within the next 10 days, the Marketing team was agile for another big launch-and this time-2 in a day for Voltas.
Voltas – Yashashvi Markketing
Voltas has launched the new store which is situated between Jaya Nagar and J.P.Nagar, Bangalore. Voltas business partner for this store is M/s Yashashvi Markketing. The store was inaugurated by Mr.C.Haridas, Regional Business Head-South Zone, UPBG - Voltas, in the presence of Mr.M.M.Satyan, Business Manager-Karnataka - UPBG-Voltas.
The exclusive store displays all Voltas range of products viz. Split AC, Window AC, DC Inverter - Panache, Corner AC –Vertis Pristine,Ductable AC, Water Dispenser, Water Cooler, and Commercial Refrigeration Products. The store, built up in an area of 300 sft, gives an exhilarating ambience for the Customers. With a beautiful display of Acs on the blue backlit panels, a customer is made to experience different models of Acs by operating it in the store, before they buy the product.
Voltas – Comforts Marketing
ISKCON Temple situated in North Bangalore, near Mahalakshmi Layout and Rajaji Nagar has one more famous brand in its vicinity. With around more than 100 people gracing the occasion, the new brand store was launched by Mr.C.Haridas, Regional Business Head-South Zone, UPBG - Voltas, in the presence of Mr.M.M.Satyan, Business Manager-Karnataka - UPBG-Voltas. A big team of Voltas dealers all the way from Mysore to Chennai graced the occasion. Voltas Bangalore team was also present during the Opening ceremony. Mr.V.Ganesh, M/s Comforts Marketing, is the Proprietor of this friendly brand store in Rajaji Nagar.
A perfect experiential & friendly store of the brand Voltas, the store offers complete display of products-Acs displayed in blue lit wooden panels, with Corner AC fitted in the corner. With all the products in operating mode, a customer can operate a remote to understand its function, stand in the corner to feel the swing of the Corner AC and feel the cooling of a Voltas Cassette AC.
Targeting a potential customer base around Rajaji Nagar and Mahalakshmi Layout, till Vijaya Nagar, the store caters to a wide section of the consumer base in the locality.