In the News
Voltas launches elegant and energy-efficient range
- India's first corner AC, the ‘Pristine’
- Panache’, a new range of ACs with inverter technology
- Elite’ and ‘Elan’ – new elegant designs and sleek looks
- Power-saving star-rated ACs
Voltas Limited, India’s premier air conditioning and engineering services company, has launched a new range of sleek and elegant Room ACs in India, targeting the premium and luxury segments. Functional as well as stylish, the new models are destined to create a chilly thrill in the summer of 2008.
Among the new models is India's first corner AC, the Vertis ‘Pristine’. With a unique triangular shape, the Pristine has been designed to be accommodated discreetly on the wall in a corner of the room, an excellent fit for high-end homes.
The portfolio also includes several new product ranges for consumers – the Vertis Panache, with a revolutionary DC inverter technology and a versatile heating-cooling function; the Vertis Elan; the Vertis Elite; the new-look Vertis Gold; and of course the flagship Vertis Plus.
Voltas was the first company to go mainstream with star-rated ACs last year, complying voluntarily with the government’s energy-efficiency labeling program and its system of test checks in government-approved laboratories. For the customer, this translates as clear-cut savings in electricity costs. The Voltas range includes star-rated ACs in both Split and Window categories, going right up to the most efficient 5-star rated units. Voltas Room ACs are thus fully geared up to deliver economical performance in 2008 and this, combined with their elegant looks, makes for a formidable product offering.
Voltas announced the launch of a total of 42 new models this year, at a press conference on 12th March, 2008. Speaking on the occasion, Pradeep Bakshi, VP-Voltas said: “Our endeavor in the Air Conditioner market is to lead the industry and make really good-looking as well as economical products available to all segments of consumers. We were the first to launch star-rated ACs in 2007, to provide a power-efficient, money-saving option that is particularly relevant in these days of high electricity tariffs. This year we are introducing a whole new range of ACs with really exclusive designs. Our Vertis Pristine and Panache ranges in the premium AC segments will compete with the best luxury brands in the market. As a Tata company, this is how Voltas seeks to provide superior solutions for households in a cost-effective manner