In the News
Voltas Embarks on Retail Expansion Drive in Karnataka
Bangalore, 9 September 2011: - Consolidating its position as a company pioneering in innovation and laying extreme emphasis on customer care, Voltas Limited, India's premier air conditioning and engineering services company of the Tata Group, today inaugurated its exclusive 'Voltas Brand Shop' in Bangalore. The 'Voltas Brand Shop' located at Aircon Engineers, Racecourse Road, Bangalore, was inaugurated by Mr. Pradeep Bakshi, COO, UPBG, Voltas Limited in the presence of Mr. Prasad and Mr. Vidya Shankar, partners Voltas limited.
This exclusive Voltas shop in Bangalore will have the entire cooling appliances product range by Voltas Ltd. The product range also includes the recently launched five models with 5-Star ratings for energy efficiency, with 20 variants. The star attractions will include Vertis Elegant, Vertis Gemini, Vertis Pluto, Vertis Pearl and Platina. Standardized branding and a new format of display & retail merchandising that is visible, further enhances the international appeal of the store.
Aircon Engineers are associated with Voltas since 1998 and have 30 years of collective experience to deal with industry dynamics. The partners have decided to come out with best in class show room to show case Voltas cooling range of products.
Speaking on the strategy of its exclusive brand shop, Mr. Pradeep Bakshi, COO, UPBG, Voltas Limited, said," We are delighted to launch the first store in Bangalore. Today Voltas Ltd. is the largest selling AC brand in India with 22% market share and has reached the numero uno position after an extensive market mapping and expansion exercise carried out in the last 3 years. Based on the introduction of our new, advanced air conditioners range and our plans to expand our sales & service network for air conditioners, we are looking at enhancing the consumer's buying experience. We are also ensuring increased reach and availability of products through an extensive retail footprint with over 5000 touch points across the country. With these measures, the brand is poised to outgrow its existing numbers with ambitious growth plans going forward"
Voltas is continuing its 'Sensible Cooling' campaign into its second year, and is offering savings of up to 40% on customers' electricity bills. The claim is backed by winning of multiple awards in 2010-11 from different sources, namely Superbrand, Powerbrand, Urjavaran and Trusted Brand.
About Voltas Limited
Voltas Ltd. is a premier engineering solutions provider and project specialist. Founded in India in 1954, Voltas offers engineering solutions for a wide spectrum of industries in areas such as material handling equipment, heating, ventilation, and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.