Brand Story of Voltas
Murthy outwits his Atithi as his Inverter AC cools consistently and saves more.
In 2017, Voltas augmented its All Star value proposition by adding the benefit of All Weather and launched Voltas All Star Inverter AC. The consumer could run the AC throughout the year and yet save more. Murthy's neighbors like to spend time at his house than theirs as he has Voltas All Star Inverter AC, which gives dual benefit of comfort in all types of weathers as well as savings.
In 2016, Voltas launched its range of Inverter AC as “All Star” with the value proposition of ‘Run 2 AC at the cost of 1’, which helped to de-mystify the concept of Inverter AC in the minds of the consumers. The Gupta and Sharma families learnt the lesson of not squeezing their families in a single room with an ulterior motive of using only 1 AC.
Voltas launched its range of Smart AC which can be operated from anywhere using Wi-Fi and Infra Red technology. Smart Murthy is able to outwit his father in law using the Smart AC.
Introduced 'Har Garmi Ka Cooler' with Smart Humidity Controller which gives comfort in sticky heat along with dry heat. Mishra family gets rid of the Kaamchor Cooler and gets a Voltas Fresh Air Cooler which keeps them comfortable during the entire summer season.
Introduced Voltas Fresh Air Coolers with value proposition of "Bring Home Cool & Fresh Air". The couple in the TVC realize it's better to get cool & fresh air of the hill station, sitting in the comfort of their home with the Voltas Air Cooler.