Brand Story of Voltas
In 2006, Voltas launched India Ka Dil, India Ka AC, where the brand leveraged its Indian roots and legacy in Air Conditioning category.
In 2007, Voltas pioneered the concept of star rating in Air Conditioners, and launched the Voltas range of star rated AC.
In 2008, Voltas took up cause marketing through “Jagmag Desh Mera” campaign by recognizing the pressing need of low running cost desired by consumers, and appealed to spirit of philanthropy through its contribution to rural lighting.
In 2010, Voltas launched the Sensible Cooling campaign, which made the consumers aware of the key benefits of optimal cooling and energy efficiency obtained from Voltas AC.
Introduced Voltas Fresh Air Coolers with value proposition of "Bring Home Cool & Fresh Air". The couple in the TVC realize it's better to get cool & fresh air of the hill station, sitting in the comfort of their home with the Voltas Air Cooler.
Introduced 'Har Garmi Ka Cooler' with Smart Humidity Controller which gives comfort in sticky heat along with dry heat. Mishra family gets rid of the Kaamchor Cooler and gets a Voltas Fresh Air Cooler which keeps them comfortable during the entire summer season.